We love DARK Brandon !!!! [View all]
Can a meme born in darkness --say, the racist corners of GOP's --ever come to have lighter meanings? The "DARK BRANDON " Democrat's meme popularity among Biden supporters are swift and decisive. It has effectively become a positive affirmation, not only of Biden himself, but of the internet’s ability to reclaim and salvage what once was lost.
Most recently, visitors to Biden’s newly unveiled 2024 campaign website discovered the site’s “Dark Brandon” pointing people towards a special “Dark” campaign tee emblazoned with the Brandon image.
Not bad work for a meme that originally started out as a right-wing slogan, “Let’s Go Brandon,” that was actually coded to stand in for “F Joe Biden.”
Dark Brandon typically appears as a laser-eyed Joe Biden, usually presented via ancient lolcats-style image macro, probably with a reference to defeating malarkey somewhere.
The meme first began to catch on in late summer of 2022, trending on Twitter and drawing mockery from right-wing influencers like Ben Shapiro, while other posters complained that the libs ruined their meme. But the origin and potential cringe elements didn’t stop many Biden supporters from wholeheartedly embracing and running with the imagery. The meme caught the public’s attention at a moment when the real Biden was riding a string of policy wins. Biden’s achievements, combined with the public’s hunger for a refreshing source of leftist inspiration, made the figurative Dark Brandon an irresistible memetic superhero.
https://www.vox.com/culture/23300286/biden-dark-brandon-meme-maga-why-confusing-explained
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