After reading that article, I just watched the video again to refresh my memory (had to turn off the sound when that awful music started), and confirmed my original impression that it's an incoherent mess!
If I understand correctly, the idea behind it is to show DeSantis as the ultimate manly man, who is going to rescue us all the oh-so-scary LGBTQ+ community that wants to do something not nice to America, but all it does is set most people's nerves on edge. Whoever made it had absolutely no idea how to convey what they presumably wanted to convey.
It wouldn't have worked on me in any case, because of my pre-existing contempt and loathing of DeSantis and everything he stands for, but I don't see how it could convince anyone that there's anything appealing about him. The whole thing is sort of terrifying, with all the shaky, jerky images and jarring soundtrack, but nowhere did I get any sense that they were trying to show me that here's a guy who is going to save the day. I think I would be capable of perceiving such a message if it cam through AT ALL, even though I strongly disagree with it, but as far as I can see, it's simply not there,
My verdict on this:
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