Advertising, excess consumption and climate change

[Kaleva]

29. Does it make sense to fight a battle that's already been lost?

There's been several posts here about making efforts that may have had an effect had they been implemented 20 or more years ago.

We can only win this fight if the world, not just the US, very soon achieves net zero green house gas emissions status. A practical impossibility. Not only do we have to cease emissions but we have to work to reduce the amount of greenhouse gas that's already in the atmosphere and do that rather quickly.. CO2 can linger in the atmosphere for 300 to a 1000 years according to NASA.

The greenhouse gases already in the atmosphere is thawing the permafrost:

"“There’s so much carbon stored in permafrost, and it’s frozen now. It’s locked away, and when that thaws, it then becomes vulnerable for being released into the atmosphere to exacerbate global climate change,” she tells UN News.

Plant and animal material frozen in permafrost – called organic carbon – does not decompose or rot away. But as the permafrost thaws, microbes begin decomposing the material and release greenhouse gases such as carbon dioxide and methane into the atmosphere."

https://news.un.org/en/story/2022/01/1110722