Amazon to be broken up? FTC's Lina Khan to reportedly file landmark antitrust lawsuit

[Celerity]

30. Another false dilemma. There are hundreds of thousands (millions?) of e-commerce sites. I am sure

you would get on just fine if Amazon poofed entirely (and it won't) tomorrow. When I lived in the US I spent tens of thousands of dollars online and somehow managed to get on quite well without much reliance on Amazon.

You also are seemingly failing to take into account that a partial dismantling of Amazon will create opportunities for a myriad number of new, smaller, more agile players in the market.

That is the essence of what well-regulated market capitalism is. Monopolistic, market-manipulative behaviour, combined with regulatory capture is antithetical to that.

It is simply not necessary to allow monopolistic and manipulative behavior to have an efficient, affordable, and more competitively fair e-commerce ecosystem.

Hat's off (ruefully) to Amazon for embedding a 'too big to breakup' mentality and self-perceived dependence on one company in so many, even on a left to centre left board.