Ramaswamy: 1. Who the fuck is he? 2. Where did he come from? 3. Who's funding him? . . . . .

[DFW]

16. Chain reaction

Newsroom director: WHO?? Spell that for me!

Newsroom staff flunky: Hey, the boss needs the proper spelling for Ramaswamy. Who can help?

Rest of Newsroom staff: Never heard of the place. Where is it?

Newsroom staff flunky: Not where. Who. It seems he's a Republican candidate for president.

Rest of Newsroom staff: This is a joke, right?

Newsroom staff flunky: I doubt it. The boss wants the proper spelling of his name, like yesterday, and he doesn't give a rat's ass about South Asian geography. Everybody get on it, or we're in for a chewing out. We had better find out about him, too, because this is probably not the last time we'll be asked.

Suddenly the media ALL know his name. The guy is no less of a useless loon, but now he's news. See how this works?