General Discussion
In reply to the discussion: Please stop buying big plastic bottles of laundry detergent [View all]ProfessorGAC
(77,508 posts)Pro tip: use less!
You literally need less Dawn than most (not all) other products.
You can do the same with Palmolive products. Ajax is designed to be Colgate's economy brand. It's not competing with Dawn, but products like Sundrops (made by Sun/Henkel). Still better than the true economy brands which have the same ingredients but more water. (The standards for artifact content & color are lower and their internal standards for color & fragrance consistency are more forgiving.)
Given my background, I encourage my wife to buy premium brands & use a little less, rather than bargain hunt for laundry & dish. I do food shopping & she usually handles the non-consumables, unless I'm going to the store anyway and she tells me to pick up some cleaning product. Then, I follow the same policy.
However, on personal care products I have enough inside knowledge to be able to buy on cost. Certain store brands & Suave are fine for shampoo & body wash.