This is Merriam-Webster's word of the year for 2023 [View all]

[doublethink]

Merriam-Webster announced Monday that its word of the year for 2023 is “authentic,” in a nod to the rise of artificial intelligence and a spread of misinformation on social media platforms.

Merriam-Webster said it saw a “substantial increase” in searches for the word in 2023, which the dictionary publisher says was “driven by stories and conversations about AI, celebrity culture, identity and social media.” Merriam-Webster said people are searching for the word because it has a number of different meanings, including “not false or imitation” and “true to one’s own personality, spirit, or character.”

“The rise of AI helped drive interest in the word,” Peter Sokolowski, Merriam-Webster’s editor at large, said in a statement. “The line between ‘real’ and ‘fake’ has become increasingly blurred. As a result, in social media and marketing, ‘authentic’ has become the gold standard for building trust—and authenticity, ironically, has become a performance.” -snip- Rest of article at link below.

https://thehill.com/blogs/in-the-know/4329748-merriam-websters-word-2023-authentic/

Note: I woke up this morning thinking it should of been "Gaslighting" but low and behold that was last years (2022) word of the year. Go figure I was off by a year.