To beat Trump, we need to know why Americans keep voting for him. Psychologists may have the answer [View all]

[KPN]

Many explanations are proposed for the continued rise of Donald Trump, and the steadfastness of his support, even as the outrages and criminal charges pile up. Some of these explanations are powerful. But there is one I have seen mentioned nowhere, which could, I believe, be the most important: Trump is king of the extrinsics.

Some psychologists believe our values tend to cluster around certain poles, described as “intrinsic” and “extrinsic”. People with a strong set of intrinsic values are inclined towards empathy, intimacy and self-acceptance ... tend to be open to challenge and change, interested in universal rights and equality, and protective of other people and the living world. People at the extrinsic end of the spectrum are more attracted to prestige, status, image, fame, power and wealth ... are strongly motivated by the prospect of individual reward and praise ... more likely to objectify and exploit other people, to behave rudely and aggressively and to dismiss social and environmental impacts. They have little interest in cooperation or community. People with a strong set of extrinsic values are more likely to suffer from frustration, dissatisfaction, stress, anxiety, anger and compulsive behaviour.
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We are not born with our values. They are shaped by the cues and responses we receive from other people and the prevailing mores of our society. They are also moulded by the political environment we inhabit. If people live under a cruel and grasping political system, they tend to normalise and internalise it, absorbing its dominant claims and translating them into extrinsic values. This, in turn, permits an even crueller and more grasping political system to develop.

If, by contrast, people live in a country in which no one becomes destitute, in which social norms are characterised by kindness, empathy, community and freedom from want and fear, their values are likely to shift towards the intrinsic end. This process is known as policy feedback, or the “values ratchet”. The values ratchet operates at the societal and the individual level: a strong set of extrinsic values often develops as a result of insecurity and unfulfilled needs. These extrinsic values then generate further insecurity and unfulfilled needs.
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When a society valorises status, money, power and dominance, it is bound to generate frustration. It is mathematically impossible for everyone to be number one. The more the economic elites grab, the more everyone else must lose. Someone must be blamed for the ensuing disappointment. In a culture that worships winners, it can’t be them. It must be those evil people pursuing a kinder world, in which wealth is distributed, no one is forgotten and communities and the living planet are protected. Those who have developed a strong set of extrinsic values will vote for the person who represents them, the person who has what they want. Trump. And where the US goes, the rest of us follow.

https://www.theguardian.com/commentisfree/2024/jan/29/donald-trump-americans-us-culture-republicanhttps://www.theguardian.com/commentisfree/2024/jan/29/donald-trump-americans-us-culture-republican
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Interesting read. Makes sense to me.