Walmart hikes house brand food prices, rewards shareholders

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18. Couple That With The Whole Issue Of 'Shrinkflation'......

we're really getting ripped off by these food stores.

Shrinkflation is when the cut the contents of a particular item - but keep the price the same as the fuller previous package of the item.

I've been noticing this happening to more and more food items every time I go to the store.

One of the most obvious items this has happened to is 'ice cream'. But you see it happening to coffee items; candies; potato chips/pop corn/tortilla chips; etc.

I can't believe how expensive bags of potato chips have gotten and the bag size remains the same - but the contents are less than before.

One other area this is happening to is 'shampoo'. Only the tactic there is to minimize the sudsing agent it the shampoo to encourage you to use more of the contents faster - because the shampoo you've become use to using - isn't providing as much sudsing action as it did in the past.