ANYBODY CHECK OUT THE NYT/SIENNA POLL

[0rganism]

7. Disproportionate sampling typically gets addressed by weighting

The trick lies in how the weights are distributed . That's when undersampling a demographic bites the poll weighting models in the butt, as a too-low number can have larger-than-expected errors that magnify when weighting multipliers are applied. This in turn leads to surprising clickbaity results for particular subgroups of the surveyed population.