Say Hello to the Enemy.... Game On Motherfuckers!!

[Moonwalk]

42. We shouldn't just list the CEO's and their companies--we should also offer alternatives....

...As with the whole Papa John's fiasco, we shouldn't just say, "Don't buy Papa John's pizza," we should also say, "Get pizza from some small, local place instead." Because part of the stranglehold these companies have is that customers are unaware of any alternatives. They advertise so much, and have so many stores that people don't think anything equal or even better exists. So if we say, "Don't by anything from Macy's" that's not good enough. We also need to say, "Try Nordstrom's instead" or something like that.

Because these CEOs are able to spew such crap because they believe not only that they are invulnerable, but that customers are enslaved to them as workers used to be enslaved to the company store. They believe that customers have no alternative or choice--or at least that customers have been brainwashed to think they have no alternative or choice.

So when you make up and pass around these lists of evil CEO's and their companies--offer alternatives. Because what these arrogant asses are saying is going to make people mad, and they are going to want to avoid those companies. But doing without a flight on Jet Blue isn't going to be nearly as clear a message as doing without flights on Jet Blue in favor of flights on: (fill in the blank here of a good, undervalued, American airline). Let's not just punish the bad CEOs, let's reward the small businesses and good CEOs--and make people see that they don't have to do "without" in order to do "without."