Elon Musk's X pushed a fake headline about Iran attacking Israel. X's AI chatbot Grok made it up. [View all]
A shocking story was promoted on the "front page" or main feed of Elon Musk's X on Thursday: "Iran Strikes Tel Aviv with Heavy Missiles," read the headline. This would certainly be a worrying world news development. Earlier that week, Israel had conducted an airstrike on Iran's embassy in Syria, killing two generals as well as other officers. Retaliation from Iran seemed like a plausible occurrence.
But, there was one major problem: Iran did not attack Israel. The headline was fake. Even more concerning, the fake headline was apparently generated by X's own official AI chatbot, Grok, and then promoted by X's trending news product, Explore, on the very first day of an updated version of the feature.
Based on our observations, it appears that the topic started trending because of a sudden uptick of blue checkmark accounts (users who pay a monthly subscription to X for Premium features including the verification badge) spamming the same copy-and-paste misinformation about Iran attacking Israel. The curated posts provided by X were full of these verified accounts spreading this fake news alongside an unverified video depicting explosions.
From there, it appears X's algorithms noticed a potential story trend within these users' posts, and an Explore story page was created. We can deduce from X's own claims about its inner workings that Grok must have then created an official-looking written narrative, along with a catchy headline. It did all this based on select users sharing fake news, in an automated attempt to provide context for what the platform itself seemed to assume was a real story.
https://mashable.com/article/elon-musk-x-twitter-ai-chatbot-grok-fake-news-trending-explore