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ProgressiveEconomist

(5,818 posts)
23. Managers A&R and investors
Fri Jan 20, 2012, 12:10 AM
Jan 2012

IMO still are necessary for big success in music.

Managers add value to new bands and artists' work by booking them into well-known clubs and other venues where they get feedback on their work, experience [erforming before sophisticated audiences and amass a hard core of devoted fans. Some managers have strong track records of their own that new artists can build on; they are gatekeepers who parlay their own reputations into opportunities new bands could not get on their own.

When a new band or artist is ready for the recording studio, experienced managers can help shape albums for market niches they know will buy them.

A&R men serve as gatekeepers for record companies, which have capital to invest in promotion and distribution for albums. Ask any band what is holding them back from wider success after years of hard work and they're very likely to tell you they're not getting the promotion they need.

Technology is changing, but IMO no matter how much raw talent bands or artists have, they still need management, A&R men, and costly promotion to get paid adeauately for their work. There are plenty of exploitative managers and labels still out there, but bands and artists don't necessarily have to sign with the first charlatan to approach them. Thwey can get legal advice before signing anything and hold out for managers and labels with good reputations.


Recommendations

0 members have recommended this reply (displayed in chronological order):

they make sure that only the most talented artists get heard Enrique Jan 2012 #1
Lol - explains why 90% of what you hear on the radio sounds the same Hugabear Jan 2012 #3
Like I said about Vh1s "Top 100 songs of the 2000s": HughBeaumont Jan 2012 #7
Ok, what does ProTools have to do with this? Edweird Jan 2012 #20
You had me there for a sec! Lizzie Poppet Jan 2012 #5
I see what you did there Occulus Jan 2012 #18
Doesn't matter what they add. randome Jan 2012 #2
yeah something for nothing rules - btw people who need something down the road msongs Jan 2012 #10
"On the other hand, I download stuff all the time and never pay a dime... GReedDiamond Jan 2012 #26
They used to have the best model for distribution and advertising thelordofhell Jan 2012 #4
One day there was a rabbit and a snake who were both growing old Zorra Jan 2012 #6
99% of the record industry and movie industry practice EXTREME censorship. FarLeftFist Jan 2012 #8
If artists don't think they add value, then they shouldn't sign with them frazzled Jan 2012 #9
They used to work to develop acts and they don't anymore starroute Jan 2012 #11
I'm reminded of Hunter S Thompson's quip.. Fumesucker Jan 2012 #12
+1000 nt Selatius Jan 2012 #27
the only thing i've noticed griffi94 Jan 2012 #13
that's been more or less my take as well.... mike_c Jan 2012 #14
i'm sure this is just me being paranoid griffi94 Jan 2012 #15
Cocaine and sports cars? progressoid Jan 2012 #16
Um, little if anything dogknob Jan 2012 #17
Please rework this post as an OP in General Discussion Occulus Jan 2012 #21
OK. I'll give it a shot. n/t dogknob Jan 2012 #25
Believe it or not... Courtney Love! dogknob Jan 2012 #28
yup, that's what I was guessing.... mike_c Jan 2012 #24
Parasites? How about 'predators'? Edweird Jan 2012 #19
None at all guitar man Jan 2012 #22
Managers A&R and investors ProgressiveEconomist Jan 2012 #23
Latest Discussions»General Discussion»What value does the music...»Reply #23