Maximize Shareholder earnings, so they will continue investing in your financial products.
Basically, the Austrian School redefines Capital to only include Finance and Capital Holdings, divorcing the human and environmental factors, both Labor and external Economic forces, - as in local populations, social, environmental and household wellbeing. By making Labor and external economic forces fungible costs, those categories are now considered simply challenges to overcome, rather than opportunities and risks to incorporate.
Most MBAs follow the rentier model of business - attract other people's money to make more money and offload direct costs to other entities, like customers or contractors. It's like taking out loans to gamble. If they're good at gambling, it's "good for business". If they don't make a profit, they don't carry a lot of debt they have to be responsible for. Who cares about those left carrying the debt that got jettisoned, anyway? A "successful" investment can always find new suckers - err, investors. It's a lazy way of doing business; concern that an entity shows continued profit at certain benchmark reports to attract investors and market shares, while not caring about actual production or economies outside that report.
And that's what US CEOs and corporations have been practicing pretty much are accustomed to do for decades.
So, an idiot promising to make it easier to show a big profit every quarter will be preferable to an thoughtful leader concerned about a holistic economy to maintain an overall long term quality of life and business opportunities, whether or not a few rich folks make enough profits to convince lots of less rich people to throw more money at them.
Haele