Kamala Harris' campaign strategy includes calling Trump's camp 'weird.' It could work, campaign experts say. [View all]

[LetMyPeopleVote]

TFG and Vance are weird. I like this line of attack

Link to tweet

https://www.newsbreak.com/share/3542784694826-kamala-harris-campaign-strategy-includes-calling-trump-s-camp-weird-it-could-work-campaign-experts-say

In the days after President Joe Biden dropped out of the race and his running mate Kamala Harris ascended to the top of the Democratic ticket, the vice president immediately began running a notably different campaign , generating a level of energy that was sorely missing among her base......

One of the most notable shifts with Harris is in tone and how the campaign has chosen to contrast the vice president from her opponent's camp.....

Some of that messaging remains the same with Harris. But voters are also seeing the campaign hurl more direct insults against Trump and his team, calling them "old," "weird," and "creepy."

"Trump is old and quite weird?" one memo from the Harris campaign read.

JD Vance , Trump's running mate from Ohio, is also "weird" but also "creepy," other press releases from the Harris campaign have said, rebutting Vance on his anti-abortion views and his comments from 2021 about single " childless cat ladies " dragging down America......

Costas Panagopoulos, a political science professor at Northeastern University, told BI in an email that Harris' attacks on Trump are "sharper and more focused and the Trump campaign is scrambling to figure out how best to respond."

"A major advantage Harris has is that Trump has not spent the past 8 years demonizing and attacking her as he has Joe Biden," Panagopoulos wrote. "The Trump campaign's need to pivot at this late stage is a challenge."

Democratic strategist Tim Hogan told Politico that Harris' messaging is effective because "it's simple" and reflects "how you might talk to your neighbor about the crazy political climate we're living in."