Kamala Harris' campaign strategy includes calling Trump's camp 'weird.' It could work, campaign experts say.

[yardwork]

37. It's just one part of the messaging.

Yes, we need powerful ads about the damage new abortion laws are wreaking, and ads about Project 2025, etc.

However, many of these undecided swing voters are not influenced by facts. If they were, they wouldn't be undecided. The crucial swing voters are influenced by emotions. They vote based on their feelings about the candidate. The weird talking point is very effective.