About this "weird" talking point that's circulating amongst dems...

[summer_in_TX]

40. My favorite rhetorician, Professor Jennifer Mercieca, says it's an important strategy to "weirdify" Trump, Vance,

and their MAGA followers. Behavior that has gotten normalized over time gets denormalized.

They'd much rather have us scared of them, than to feel like we just think they are weird in the creepy beta male sense.

We are using the language of dominance to undermine the image they try to project. Up until Biden decided to drop his pursuit of the nomination, their side was able to effectively use the language of dominance about Biden's age and cognitive abilities (false or exaggerated as they were). I can't remember where I read about studies showing that fascists rely on the language of dominance, maybe Mercieca or perhaps Ruth Ben-Ghiat. I think "creepy' or "weird creep" could also be effective.

I follow her at @JenMercieca on Twitter. She frequently demonstrates best practices in rhetoric. BTW, she suggests flooding the zone of the larger accounts dissing Kamala (for smiling, laughing, DEI hire, etc.) with love and positivity about her and then debunk their disinfo. Avoid amplifying negative messages from small accounts since few will ever see those unless they get amplified.