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In reply to the discussion: J.C. Penney Sees Risks in Morale, Efficiency as Employees Leave [View all]ParkieDem
(494 posts)17. Well, it was broken ...
... they brought in the new CEO (from Apple) to try to revitalize things. Their sales have plummeted, and unfortunately it doesn't seem like the new people at the top, or the re-branding (including Ellen's endorsements) have helped.
A new store opened here recently, and while it's nice inside, its largely devoid of shoppers. The problem is that their market (i.e., the middle class) is declining. People who want nicer things go to Nordstrom's or Macy's. If they want more basic things, they go to Wal-Mart (or even Kohl's, where prices are generally lower).
This isn't unique to JC Penney; the same thing happened to Montgomery Ward's and is happening to places like Sears and Dillard's.
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Why do they want to change something that wasn't broken? Maybe they need the change at the
southernyankeebelle
Dec 2012
#1
It's kind of sad to see what is happening to these stores. I remember living overseas as
southernyankeebelle
Dec 2012
#43
Well for me I live in a rural area and our JCP is doing well as far as I know.
southernyankeebelle
Dec 2012
#42
I used to like shopping at Penny's. This is a terrible restructuring - attempt to Walmart the place
leveymg
Dec 2012
#8
They're "Amazon's Showroom" but that means people are Coming Into The Store. A smart retailer...
Gidney N Cloyd
Dec 2012
#16
Me too, but I may be odd. When I buy something I want it in my hands then and there.
Gidney N Cloyd
Dec 2012
#44