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UTUSN

(76,672 posts)
11. K&R, i didn't know the old history, but in our time it came from LUNTZ & GINGRICH
Fri Sep 6, 2024, 09:38 AM
Sep 2024

LUNTZ, pollster during GINGRICH-LIMBOsevic hegemony, rode his "focus group" gimmick to the max and came up with a wingnut glossary of rhetorical propaganda words for them to use - "tested" in focus groups for their positive/negative effects, for them to use the positives for wingnut programs and negatives for ours. The main one was to use "Democrat" where Democratic belonged because it sounded "off" to the focus group.

And it IS irritating, no less because it's ungrammatical on the ear, a noun where an adjective belongs. The wingnuts went to town with it because it bothers us, even if the younger wingnuts don't know all this. I like that they don't even know RAYGUN, GINGRICH, LUNTZ!




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