"I'll have an Arnold Palmer..."

[moniss]

48. Sort of but from what I read

about them they are more a one on one sort of thing and because of technology can be less scheduled for the listener. The old radio days were like family rituals and dominated the daily schedule in the sense that people set their routine to what time the show aired. This had the effect of being a major factor in creating the "family viewing" effect when TV got into full swing. Sunday nights were huge and the advertisers knew that planting their seeds on Sunday night meant impact on household discussions and purchasing during the days to follow. The car ads were a huge thing on Sunday's for example.

I know that podcasts have their impacts in different ways but even families who didn't get along much would all sit down in the same room and shut-up when "The Ed Sullivan Show" and "Bonanza" came on. I don't know if we see that "grouping" affect around podcasts. Maybe but I haven't read about it. That's what I mean by more one on one. For me it is not a matter of better or worse but rather just such a different time and experience.