General Discussion
In reply to the discussion: Holiday message: Atheists dub Jesus a 'myth' on Times Square billboard [View all]GiaGiovanni
(1,247 posts)While Santa may have started as a real saint (St. Nicholas) or an old Europe folk figure who gave out fruits or small gifts (Father Christmas, Sinterklaas), the American Santa Claus has become the symbol of consumerism run rampant. Holiday greed becomes "good" greed as children are encouraged to ask for more than they possibly can use (or than their parents can afford) since "Santa Claus" will be paying the tab. Parents who can't (or won't) deliver the goods risk having their children feel rejected by this great mythological creature, who gave expensive video games to their friends but not to them.
There is a reason that the retail sector relies on the semiotics of Santa Claus. Santa Claus appeals to children and makes their greed OK. Parents do not want to risk their children's sadness at being slighted by Santa Claus and will spend money they don't have. Macy's, Toys R Us, and Target make a fortune.