CNN says X/Twitter is now almost half D half R

[tenderfoot]

23. More about Starbuck: The right-wing activist riding a wave of opposition to DEI in corporate America

Oh look, another Hollywood failure:

Robby Starbuck, a former Hollywood music video director turned conservative activist, has caught fire campaigning online against some major American brands’ diversity, equity and inclusion programs (DEI), support for gay Pride marches and LGBTQ events, strategies to slow climate change and other social policies.

Starbuck is both riding a wave of right-wing hostility to DEI programs and corporate advocacy on issues like climate change and LGBTQ rights and advancing the opposition himself. He has channeled energy on the right to target specific brands popular with politically conservative customers — Harley-Davidson, Tractor Supply Co. and John Deere — and relentlessly drawn attention online to their past publicly-stated policies. Starbuck has also claimed credit for Brown-Forman and Lowe’s internal announcements in recent weeks to scale back some of their diversity and inclusion programs.

Starbuck has selected brands whose programs on some of these issues were only implemented in recent years and may be less likely to resist pressure. The full impact of his activism is not entirely clear, but companies are rethinking their programs amid a changing political environment and online pressure.

https://www.cnn.com/2024/08/28/business/dei-john-deere-harley-davidson-robby-starbuck/index.html