Oliver Willis: Don't count on msm. What will work? Producing media that out shouts the right and the msm.

[OnionPatch]

14. Yes, it's so frustrating!

I always hear it dismissed with "liberals don't listen to talk radio" and it might be true but liberals shouldn't be the target audience anyway, working class people should be our target. I'm rural and working class enough to have witnessed how rightwing radio pushed many, many of my rural, working-class aquaintences into their rightwing views.

Do we not have rich liberals to fund better radio? Yes, I know it's been tried, but they gave up too soon and didn't fund it enough, and expected to make profits and high ratings too soon. The right shoved that crap out everywhere, whether they had good ratings or not, even if they had to fund it, until it was plastered all over the waves and pounded into listener's heads. We need the same on our side and it needs to be funded, liberally funded, if I may pun, by our rich supporters. I'm not holding my breath, though.