Oliver Willis: Don't count on msm. What will work? Producing media that out shouts the right and the msm.

[maxsolomon]

15. Well, that's a relief.

From Pew, 2022:

About eight-in-ten Americans ages 12 and older listen to terrestrial radio in a given week. Weekly terrestrial radio listenership in the U.S. has remained relatively stable in the last two years after dipping slightly in 2020. In 2022, 82% of Americans ages 12 and older listened to terrestrial radio in a given week, according to Nielsen Media Research data published by the Radio Advertising Bureau.

Nearly half of U.S. adults say they sometimes or often get news from radio. In a summer 2022 Pew Research Center survey, 47% of U.S. adults said they get news from radio at least sometimes, a figure that has remained relatively constant in recent years.

https://www.pewresearch.org/short-reads/2023/08/17/for-national-radio-day-key-facts-about-radio-listeners-and-the-radio-industry-in-the-us/#:~:text=In%202022%2C%2082%25%20of%20Americans,of%20the%20U.S.%20coronavirus%20outbreak.