or some such -ite for dissing Tik Tok - There's such great stuff on Tik Tok and the Youth of America will flock to Trump if he saves it because they can't function without getting a cheap thrill on their iPhones every 30 seconds! And yes, it is addictive, and I've also become aware of it - never used Tik Tok, but have occasionally been sucked into Facebook reels. The cat videos are so cute! It's like eating candy corn, you just keep going. But Tik Tok, it seems, is especially pernicious (aside from its nasty tendency to feed user data to the Chinese government, which is what got it banned in the first place). It rots your brain:
Although we still lack comprehensive longitudinal research into the phenomenon, there is piling evidence for the detrimental effects of the app on regular users, especially on the brain development of children and teens who – ironically – happen to the most avid TikTokers.
Here is why TikTok appears to be the worst social media platform of all. Binging on an endless stream of 15-to-30-second-long videos slashes our attention span like no other type of media can do: and the fact that regular users spend hours more on average on TikTok compared to more traditional social media platforms only adds up to the problem.
Short-term memory and the ability to concentrate are also affected. Devoted TikTokers report that they are unable to focus on longer video formats anymore (let alone reading a book or doing homework!). 50% of users admit that they find longer videos “stressful”. The platform has indeed introduced longer video formats of up to 10 minutes earlier in 2022 in an attempt to diversify their advertising palette: but marketers are aware that super short videos continue to be the most engaging content type for young audiences. In 2022, the optimal length of TikTok videos is estimated to fall between 21 and 34 seconds.
Other social platforms begin to feel “slow” and boring, compared to this fast-paced app that serves new content at the flick of one’s thumb.
https://socialmediapsychology.eu/2022/08/18/tiktok-is-killing-your-brain-right-now/
and
https://phillyintegrative.com/blog/tiktok-brain-the-declining-attention-spans-of-our-kids and
https://psyche.co/ideas/why-teenagers-are-deliberately-seeking-brain-rot-on-tiktok
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