Dems here should know that the 2025 DNC has a political 'war room' [View all]
from January, icymi:
The Democratic National Committee is tapping veterans of the wildly popular @KamalaHQ social media team for a new rapid response push ahead of Donald Trump's return to office, Axios learned.
Why it matters: The push is the latest sign of the party's efforts to rebrand and bring in new audiences after a disappointing 2024 cycle.
Driving the news: The new rapid response @FactPostNews initiative will try to combat online misinformation and respond to Trump administration actions by pushing out memes, videos and graphics.
The account will be run by many of the same people who led the @KamalaHQ social media account during the 2024 campaign.
@FactPostNews will start on X, Threads, and Bluesky and will eventually expand to TikTok, Facebook, and Instagram.
"The Republican disinformation machine is powerful, but we believe a stronger weapon is giving people the facts about how Trump and his administration are screwing over the American people," DNC chief mobilization officer Shelby Cole said in a statement.
Between the lines: The account will also take a branding cue from social media accounts that have huge, loyal followings, such as PopCrave and PopBase.
The war room relaunch is the latest example of the Democratic Party trying to sharpen its online presence — particularly on alternative media platforms — after the election revealed that Trump's media strategy broke through.
twitter: https://x.com/FactPostNews
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