...not as truthful as it sounds, blaming them for the loss that began with our own party tearing down our incumbent president and replacing that with a THREE MONTH CAMPAIGN.
Just specious, in fact... there hadn't been a MEDIA team like this in the history of campaigns before they were assembled.
August 10, 2024
For years as vice president, Harris has been quietly laying the digital groundwork behind the scenes — meeting with young voters, social media influencers and several grassroots organizations. Now, with less than 90 days until the November election, the Harris campaign has made subtle shifts to capitalize on the momentum around her candidacy — and translate her growing social media following into votes.
“When we see moments like this go out into this sort of wild, wild west of the internet and be reinterpreted by the people who are there, who are not digital strategists, right, but who are likely teenage girls sitting in their bedrooms creating these fancam edits, making these memes — we see a reinterpretation through their perspective,” said Deja Foxx, a digital strategist, who, at 19, was the youngest member on staff in Harris’ 2020 presidential campaign. It reflects “the power that young people hold not only at the polls, but in defining the narrative,” she added.
The number of plays Harris’ @KamalaHQ TikTok received for its 65 posts in 20 days is more than double what the @BidenHQ’s 335 posts received in roughly five months.
The @BidenHQ account on TikTok posted 335 times and received 174 million total views averaging about 500,000 views per post between Feb. 11 and July 19, when Biden last posted before dropping out of the race. Between July 21 and Aug. 8, the @KamalaHQ account has posted 65 times and received a total of 385 million views, averaging 6 million views per post.
Since @BidenHQ became @KamalaHQ, Kapp said, the like-to-view ratio has increased from 10-15% to 15-25%.
https://www.cnn.com/interactive/2024/08/politics/harris-social-media-tiktok-dg/
The Genius Behind Kamala Harris' Social Media Strategy
Following the announcement on July 21 that President Joe Biden would step aside, and Harris would be the Democratic candidate this November, her team wasted no time. Within hours, the @BidenHQ social media pages morphed into @KamalaHQ, and she has been front and center of each TikTok and Instagram post so far.
Indeed, according to figures from CNN, @BidenHQ posted on TikTok 335 times with around 500,000 views per post. Compare that to the 6 million views per post that @KamalaHQ has been averaging since July.
"One key reason this is working so well is the campaign's agility and responsiveness," McCormick said. "Gen Z values real-time interaction and authenticity, and Harris's team has been quick to jump on trending topics to show that the campaign is tuned into the same cultural moments.
"This approach humanizes politicians, making them more relatable. By engaging in the same digital spaces and using the same language as Gen Z, they bridge the generational gap and dismantle the stereotype of politicians being out of touch."
https://www.newsweek.com/genius-behind-kamala-harris-social-media-stragey-1937955
The ‘feral 25-year-olds’ making Kamala Harris go viral on TikTok
“This campaign empowers young people to speak to young people,” said Parker Butler, the 24-year-old director of Harris’s digital rapid response content, a team that watches all of Trump’s speeches and can blast a clip onto social media at a moment’s notice. “And we’re here to put in the work.”
Harris’s “digital rapid response” team, as it’s called, is active on every major social platform, posting family photos on Facebook, hours-long speeches on YouTube and Spanish-language calls to action on WhatsApp. On debate night, they hosted live-streamed watch parties on Twitch, walloped Trump’s untruths on Threads and X, and hyped Harris’s most fiery lines on Instagram and TikTok. Minutes after she claimed Trump rallygoers leave “his rallies early out of exhaustion and boredom,” her team posted the clip with the caption, “Holy s--- 🔥🔥🔥 She just cooked him,” following up with a photo of Harris in a kitchen, smiling.
“They really run it like a fan account,” said Rachel Karten, a social media consultant who writes Link in Bio, a newsletter about online culture. “It’s not like it’s coming from a campaign. It’s like: We talk like you. Even the caption is like: ‘You have to watch this.’”
The approach seems to be paying off. The Harris campaign has gotten 100 million more views than Trump on TikTok, despite having half as many followers, according to an analysis of data from Zelf, an online measurement firm.
https://www.washingtonpost.com/technology/2024/09/13/harris-tiktok-social-media-team/
Kamala Harris' media strategy right out the gate is young, fun, and unburdened by what has been
https://www.yahoo.com/news/kamala-harris-media-strategy-gate-152907770.html
Obama 2.0? How Kamala Harris’s social media strategy is shaping her campaign
https://globalnews.ca/news/10645951/kamala-harris-social-media-campaign/
It takes just a few clicks to find out what this team was good at....
Maybe take time to learn about what our party is actually doing, has done, beyond the internet chatter, These folks are really something, and can only get better at what they do.
Follow them on social media. Stay informed with the party... keep up. 
Edit history
Recommendations
0 members have recommended this reply (displayed in chronological order):
= new reply since forum marked as read