Raw Story: 'A high-stakes game of chicken': Corporations warned to keep their distance from Trump [View all]
Raw Story - 'A high-stakes game of chicken': Corporations warned to keep their distance from Trump
Tom Boggioni
March 23, 2025 9:20AM ET
Corporations believing boycotts related to bowing down to Donald Trump's demands are being advised that the damage to their brands could linger longer than was once believed.
The president's war on diversity, equity, and inclusion (DEI) has been embraced by companies including Target, Pepsi, Amazon and McDonalds which have rolled back their own programs and subsequently have led to public fury and then boycotts for abandoning their principles.
According to an exclusive report from the Guardian, there are strong indications that the boycotts are not a temporary thing and will continue to afflict the compliant companies.
As the Guardian's Lauren Aratani wrote, "One in five Americans plan to turn their backs for good on companies that have shifted their policies to align with Donald Trumps agenda, according to a new poll for the Guardian."
The report notes the Harris poll provides indications the anti-Trump backlash could endure longer than previously predicted.
/snip