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2025 Political Tribes [View all]
It’s easy to think of American voters as hopelessly polarized, with few true Independents or undecided voters. But when you look beyond how people vote, to what they actually believe, the picture is more complex.
https://echeloninsights.com/tribes/
In 2025, we expanded our Political Quadrants to include a third dimension gauging Anti-Establishment sentiment. We then took the combined responses and clustered them, uncovering eight Political Tribes in the American Electorate.
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http://echelonin.wpenginepowered.com/wp-content/uploads/June-2025-Voter-Omnibus-Topline-EXTERNAL-1.pdf]
http://echelonin.wpenginepowered.com/wp-content/uploads/June-2025-Quadrant-and-Clusters-Crosstabs-External.xlsx]
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