Some Democrats Panicked Over Mamdani. Obama Called Him.

[womanofthehills]

14. How Zohran Mamdani used social media to build a movement

Looks like he’s brilliant about social media. With way less money, he got way more attention. If you are great at social media you dont need the big bucks. Cuomo used his 25 million on traditional media and Mamdani with way less money went grassroots & digital. Volunteers knocking on doors & social media savvy.

“By mid-June, Mamdani so dominated social media that a viral X post with more than 17 million views proclaimed, “you can just tweet ‘Zohran Mamdani’ and immediately get 1000 likes.”

Throughout his campaign, democratic socialist Mamdani built a highly engaged audience on social media, departing from the standard Democrat playbook to engage directly with opponents and spotlight leftist policies.”

https://www.washingtonpost.com/politics/2025/06/26/zohran-mamdani-social-media-memes/