Trump planning $50 million ad blitz to support Kristi Noem's deportation campaign after she was roasted on South Park [View all]

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Trump planning $50 million ad blitz to support Kristi Noem’s deportation campaign after she was roasted on South Park

Noem, dubbed ‘ICE Barbie,’ has been criticized for publicity stunts where she dresses up as a federal immigration agent

Rachel Dobkin
in New York
Saturday 16 August 2025 02:12 BST


The Trump administration is planning a $50 million ad blitz to support Homeland Security Secretary Kristi Noem‘s mass deportation campaign after she was brutally roasted on South Park.

Noem, dubbed “ICE Barbie” by her detractors, has been criticized for publicity stunts where she dresses up as a federal immigration agent. But Comedy Central’s South Park took it to a new level, portraying her as a Botox-filled puppy killer.

The DHS had budgeted as much as $200 million for an ad campaign to support the Trump administration’s mass migrant deportation effort, according to a February Semafor report.
In an initial ad, Noem told the world, “If you come to our country and you break our laws, we will hunt you down. Criminals are not welcome in the United States.”
On Monday, the agency pleaded $20 to $50 million of taxpayer dollars for an “International Campaign Follow-On” to the “Stronger Border, Stronger America” ads, The Daily Beast reported, citing DHS records.


https://www.independent.co.uk/news/world/americas/us-politics/trump-kristi-noem-south-park-ad-campaign-b2808776.html