Trump Moves to Crack Down on Drug Advertising [View all]

[dalton99a]

https://www.nytimes.com/2025/09/09/health/fda-drug-advertising-warning-letters.html

https://archive.ph/kNlbE

Trump Moves to Crack Down on Drug Advertising
The administration is proposing a return to a 1990s-era policy that kept most drug ads off TV. That could dent the revenues of drugmakers and major networks.
By Rebecca Robbins, Christina Jewett and Dani Blum
Sept. 9, 2025 Updated 9:35 p.m. ET

President Trump signed a memorandum on Tuesday directing his administration to revive a decades-old policy that is likely to sharply restrict advertising of prescription drugs on television.

The move reflects one of the top priorities of the health secretary, Robert F. Kennedy Jr., who has repeatedly called for a ban on drug advertising on television. The policy change threatens to dent the revenues of pharmaceutical companies.

The memorandum also stands to hit major television networks, which earn substantial revenue from pharmaceutical advertisers trying to reach older viewers.

The proposal, which would effectively reverse a 1997 policy change that opened the floodgates to a deluge of TV drug advertising, is likely to be aggressively opposed by the drug industry, which has long had the courts on its side on this issue.

Past efforts to even modestly restrict drug advertising have been blocked by the courts on First Amendment grounds. The White House said it planned to change the policy via a rule-making process.

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https://www.whitehouse.gov/presidential-actions/2025/09/memorandum-for-the-secretary-of-health-and-human-services-the-commissioner-of-food-and-drugs/
MEMORANDUM FOR THE SECRETARY OF HEALTH AND HUMAN SERVICES THE COMMISSIONER OF FOOD AND DRUGS
September 9, 2025