U.S. consumers bearing more than half the cost of tariffs so far, Goldman Sachs says

[BlueWavePsych]

19. U.S. coffee drinkers and businesses will pay the price for Trump's Brazil tariffs

So much coffee in the U.S. comes from Brazil because of the country's large-scale production capacity, low costs, favorable climate and flavor profile, Yerxa and de Bolle say.

"Most of the industry relies on those coffees to be the backbone of their blends," Yerxa says, referring to the mixture of beans from different regions.

That is initially something that the importer would have to pay once it brings beans into the U.S., he says. "That tariff would just be another line item on the receipt that we're getting when we release that coffee. And then for us, we take that coffee price, and again it's added on to the price per pound of that coffee, when we come up with the pricing for wholesale and for retail."

https://www.npr.org/2025/07/21/nx-s1-5470131/us-coffee-prices-brazil-trump-tariffs

All these have come to past.