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Bluesaph

(1,014 posts)
6. George Lakoff!!!
Tue Nov 4, 2025, 02:57 PM
Nov 4

In his book, “Don’t think of an Elephant” he explains to us how this branding works. The right has it built in. The left is always on their heels.

We need to do better with our branding.

Remember the branding “job creators” and then Obama fell into the trap with the out of context “you didn’t build that.”?

They’ve been doing it all along! We have to prepare for their attacks before they come in order to build a cohesive brand.

For now, call it Anti-Fascist. That will serve to educate and inoculate people when Faux News talks about antifa as a bad thing. Human nature will force the person into automatically think anti-fascist automatically.

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