It is almost like goodwill is an asset: Costco

[paleotn]

11. It is good for their business. Costco knows their shopper demographics extremely well.

They tend to be middle to higher income and better educated than the traffic at some other retailers. Costco's footprint is cities and big city burbs, not the broad saturation model Walmart practiced for decades. Simply put, a higher % of Costco's customers vote Blue compared to traffic at an average Walmart and they know this. Might be just a smart business decision not to repeat the Target disaster, or perhaps doing it simply for the right reasons. Maybe both. No matter. It's working.

On the flip side, the country is so polarized now we don't even shop in the same stores.