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Melania Trump's $40 Million Documentary Gamble Is Headed for Empty Chairs and Low Streams
Olamide Oloro
Sat, January 17, 2026 at 4:27 PM EST
https://www.yahoo.com/entertainment/movies/articles/melania-trumps-40-million-documentary-212744769.html
There is a difference between a movement and a movie audience.
While the polls show Donald Trump has the voters, the advance ticket numbers for MELANIA show something else entirely: his supporters are happy to vote for him, but they aren't willing to pay to watch a 104-minute transition vlog directed by Brett Ratner.
Despite the Presidents recent claims that tickets to the premiere at the newly renamed "Trump-Kennedy Center" are a "very hard get," industry tracking tells a different story. Tracking models are currently projecting a domestic opening in the low single-digit millionsa fraction of the $40 million Amazon paid for it. One source told Hollywood insider Rob Shuter that in New York, "only a handful of seats have been booked," adding: "The studio was expecting a big turnout, but so far it's not materializing."
It turns out that even the most loyal base has a limit, and asking them to shell out $25 for a movie that feels like a long-form campaign ad might be crossing it. Amazon bet $40 million on a theatrical event; right now, it looks like they bought a very expensive flop.
https://www.yahoo.com/entertainment/movies/articles/melania-trumps-40-million-documentary-212744769.html