'Melania' Suffers Devastating Weekend at the Box Office [View all]
Moviegoers are running out of love for Melania.
The first lady’s eponymous documentary continued to plummet on only its third weekend, suffering a 62.3-percent drop in attendance, according to data from IMDbPro.
This puts the project on pace to gross $15.4 million in total, nowhere near the $40 million that Jeff Bezos’ Amazon spent to acquire it and an additional $35 million to promote it. The documentary was directed by Brett Ratner, who has faced heat for his ties to Jeffrey Epstein and allegations of sexual misconduct.
Last week, as Melania logged an even higher 67-percent drop-off at the box office, Amazon MGM distribution chief Kevin Wilson insisted that the documentary’s “strong theatrical performance” was “a critical first moment that validates our holistic distribution strategy, building awareness, engagement, and provides momentum ahead of the film’s eventual debut on Prime Video.”
https://www.yahoo.com/entertainment/movies/articles/melania-suffers-devastating-weekend-box-031147586.html
Can't imagine why
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