Hunter Biden's social media second act is already raising red flags [View all]
Im Hunter Biden. Youve never actually heard from me, posted the son of former President Joe Biden to X and Substack on May 19.
It was an unexpected proclamation from a long-controversial figure in Democratic politics, whose personal scandals, nepo baby tendencies and criminal conduct have long been the stuff of political culture wars and tabloid coverage and even a factor in electoral outcomes. But Hunter Bidens note marked the opening salvo of a deliberate bid to reinvent himself using the miraculous powers of the social Internet.
And at the moment, its strangely kind of working.
Biden has been posting and replying to other peoples posts frequently, and getting a ton of engagement, thousands of reposts and vaguely positive media coverage for his commentary. Hes published posts on a variety of topics sobriety (Biden has battled drug and alcohol addiction), his family, gratitude, his paintings, fundraisers for homeless people. Mostly its in writing, but sometimes he puts up videos with snippets of life philosophy in the style of Instagram influencers.
Part of the reason Biden is breaking through is hes making blunt, self-deprecating humor a significant part of his online persona. For example, he once complained that a photoshopped image of him smoking a pipe featured what looked more like a meth pipe than a crack pipe, asking to be mocked more accurately. (Biden has openly discussed an addiction to crack cocaine.) He ended that post with the phrase, Thank you for your attention to this matter a nod to Trumps signature sign-off on many of his own social media posts. The joke seemed to be well-received by people across the political spectrum.
A lot of Bidens posting is unobjectionable and sometimes even wholesome at least by the standards of online attention-seeking behavior. But theres an aspect of his new identity that I find more troubling: his attempts at cross-partisan political populism. Regardless of what his intentions are, hes exhibiting a naivete about noxious right-wing ideas.
https://www.ms.now/opinion/hunter-biden-twitter-social-media-paintings-trump-politics
Apparently the reason he's raising "red flags" to this writer is that he's doing some of the same things Buttegieg does...except he's "just a Biden" and not a politician