General Discussion

Demo_Chris

(6,234 posts)

23. Customer information is not always sinister, for example...

Thu Jan 17, 2013, 07:34 AM

Jan 2013

For a while I owned a retail business selling cheap fashion jewelry.

To the best that we were able, we tracked every customer in the store, where they paused, where they looked, what products they noticed and which they did not. We then modified product placements to test further.

For example: 90 out of 100 customers seem to bypass the bracelets in the corner. Is it the bracelets or the way the corner is designed? Let's test this by placing one off our most popular products in that corner to see what happens.

We did further tests with customer throughput, seeing how the placement of free standing displays influenced customer traffic.

The point of all these tests was to make our customer shopping experience as pleasant as possible, and to design display layouts that would allow every customer to notice the maximum selection in the easiest manner we could manage. Obviously, we didn't do this because we are super nice, but to earn our customer's money.

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Customer Beware: You Are Being Tracked [View all] xchrom Jan 2013 OP

There is the old story about the grocery store that offered free peanuts Sherman A1 Jan 2013 #1

that is actually clever -- but doesn't involve collecting personal data or surveilling individuals, HiPointDem Jan 2013 #8

As you said, it doesn't involve collecting personal data Sherman A1 Jan 2013 #10

now that i think about the story, though, it's not really that clever. because if you keep an HiPointDem Jan 2013 #12

Won't be any lost children. Downwinder Jan 2013 #32

well, won't that be lovely. HiPointDem Jan 2013 #33

This store used facial ID too jberryhill Jan 2013 #37

technological means *don't* restore personalization. sam drucker knew everyone -- & everyone HiPointDem Jan 2013 #45

Not completely, no... jberryhill Jan 2013 #49

the complaint is still alienation & depersonalization. your 'social benefit' is laughable. there HiPointDem Jan 2013 #55

And your social skills do not represent any society fit for humans jberryhill Jan 2013 #56

ironic statement in your case. statements that tout store coupons as a benefit of the surveillance HiPointDem Jan 2013 #57

I wonder if people really mind pugetres Jan 2013 #2

This is not new. Anyone who uses a supermarket discount, or c/c or EZ pass or cellphone graham4anything Jan 2013 #3

blah blah blah 'what, me worry'. quite in character. 'trust our dear leaders, they know best' HiPointDem Jan 2013 #7

They've solved a lot of crimes Politicalboi Jan 2013 #9

"How much info can they store?" It's virtually limitless. lastlib Jan 2013 #54

Happens here too Politicalboi Jan 2013 #4

your claim that it's not worth worrying about is i think short-sighted. just because you can HiPointDem Jan 2013 #6

I think that is our future Politicalboi Jan 2013 #11

lean back & enjoy the boot stomping the face -- forever HiPointDem Jan 2013 #14

btw, does that person realize that taking cash out of a bank is monitored by cameras? graham4anything Jan 2013 #15

which is why i pay cash. i've never been to disneyland but if i were considering it, their little HiPointDem Jan 2013 #5

You do realize that if you click on alt-net links, they do the same thing, don't you? graham4anything Jan 2013 #13

i assume everything i do online is tracked and logged somewhere. which is why i don't buy HiPointDem Jan 2013 #16

it is my pursuit of happiness.Like bowling. Books are corporate too. So are internet bloggers. graham4anything Jan 2013 #17

Do little league games now have body searches? Maybe the bloggers *you* read are corporate. HiPointDem Jan 2013 #18

Did the WTC get blown up? Did Okla. City get blown up? Did 26 die in a school? graham4anything Jan 2013 #21

you're boring me HiPointDem Jan 2013 #25

guess you don't have to hit reply. graham4anything Jan 2013 #26

But that would miss the point jberryhill Jan 2013 #38

See how a society of guns controls us marions ghost Jan 2013 #31

they did something about hijacks, they did something about buildings in big city graham4anything Jan 2013 #39

I will make a statement that I'm sure you don't agree with marions ghost Jan 2013 #41

That is what is great, we can all have our opinions, but guns do kill and don't make things safer graham4anything Jan 2013 #47

When did Dr. Dyer die? MADem Jan 2013 #44

My memory is going. I meant Dr. Richard Carlson, author of "Don't sweat the small stuff" graham4anything Jan 2013 #48

A brain fart--I have them on occasion, myself! MADem Jan 2013 #50

Reminds people to walk around a little on a flight or longer car or train ride graham4anything Jan 2013 #53

So what link did I click on BuelahWitch Jan 2013 #20

pun not intended, but I think those ads are Universal, not Disney. (ha ha ha). graham4anything Jan 2013 #22

I noticed recently that on Pogo Tumble Bees that all advertising relates to 1monster Jan 2013 #24

Welcome to the world of massive data quaker bill Jan 2013 #19

Customer information is not always sinister, for example... Demo_Chris Jan 2013 #23

Welcome to the machine. tclambert Jan 2013 #27

This has been going on for some time now davidpdx Jan 2013 #28

Some Day, those who avoid the info gathering and pay cash formercia Jan 2013 #29

Your every move is trackable liberal N proud Jan 2013 #30

Sounds like a privacy advocacy group needs to do some monkeywrenching on the data... Earth_First Jan 2013 #34

Oh dang, we DID shake Goofy's hand and not Snow White's on our trip to FailureToCommunicate Jan 2013 #35

k/r marmar Jan 2013 #36

Last night I visited a site that frogmarch Jan 2013 #40

Pay CASH for your ticket to Disneyworld. If they ask for your name, tell them you're MADem Jan 2013 #42

This Is Only The Beginning... WiffenPoof Jan 2013 #43

I keep seeing ads that say, "Eat Recycled Food!" MineralMan Jan 2013 #46

When you're on the street, don't piss off the Judge... n/t backscatter712 Jan 2013 #59

Completely unavoidable in a technology-based mass society aristocles Jan 2013 #51

~ K ~ In_The_Wind Jan 2013 #52

Here in Denver, RTD (Public transit) just rolled out RFID based bus passes. backscatter712 Jan 2013 #58

Every time you pick your nose at Disneyland, you are being watched in HD by 12 cameras. Warren DeMontague Jan 2013 #60

You can have my Kroger Card when you pry it from ... MicaelS Jan 2013 #61