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Lone_Star_Dem

(28,158 posts)

8. You make good points. If it didn't work why else would Budweiser so popular?

Reply to NRaleighLiberal (Reply #6)

Mon Feb 4, 2013, 01:44 AM

Feb 2013

And if weren't working why would they spend such outrageous amounts of money for a superbowl slot? I supposes it actually is in part about reinforcing their current market. Just because you already hooked them, doesn't mean they may not wander off after then next shiny object. Especially if that wishy-washy type is one of your core purchasers. You'd have to constantly reinforce your brand in their brains to keep their attention from wandering.

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$3.8 million for 30 seconds. [View all] Lone_Star_Dem Feb 2013 OP

Samsung spent over 20 million on theirs. onehandle Feb 2013 #1

So true. Agschmid Feb 2013 #2

I've read Samsung spends 400% more on their advertising than Apple before. Lone_Star_Dem Feb 2013 #4

that advertising actually works on most people is what's really frightening. NRaleighLiberal Feb 2013 #3

I guess I'm in the hard sell category? Lone_Star_Dem Feb 2013 #5

same here, but it seems we are in the minority. They spend a fortune on it because it works. NRaleighLiberal Feb 2013 #6

You make good points. If it didn't work why else would Budweiser so popular? Lone_Star_Dem Feb 2013 #8

I'll be honest.....I started to crave Doritos wercal Feb 2013 #7

Yeah, but how many bags would they have to sell to turn $3.8 million in profit? Lone_Star_Dem Feb 2013 #9

Doritos was definitely a reminder ad wercal Feb 2013 #12

what i saw... shanti Feb 2013 #10

I wonder if cigarette ads had a huge spike when people realized they were unhealthy? Lone_Star_Dem Feb 2013 #11

I love the Budweiser commercials with the horses. Lugnut Feb 2013 #13

I'd drink it if it were the last source of fluid on the planet Lone_Star_Dem Feb 2013 #14