Winter Storm Nemo: Potential Historic Blizzard Looms (MAJOR WEATHER EVENT!)

[Go Vols]

20. To sensationalize it more

to some end.


Edit: Here's your answer: The Weather Channel decided that naming winter storms would help with branding (more or less). It used to be that the only storms that ever received names were hurricanes. Hurricanes are named by the World Meteorological Organization, an agency of the United Nations that has been around since the 1950s and exists to provide research and education about the climate, atmosphere and weather. To be completely clear: the World Meteorological Organization, the world's top authority on the weather, does not name winter storms. Winter storms are not considered to be unusual or dangerous enough to be given names.



The Weather Channel, however, decided to start naming winter storms during the 2012-13 winter storm season. “In an effort to increase awareness and enhance communication of disruptive, impactful winter storms, The Weather Channel will name winter storms starting in the 2012-2013 season.”

In short, the reason why winter storm Nemo is called “winter storm Nemo” is that it appears helps to drive web traffic for The Weather Channel. The current "Top news" link on Twitter for the hashtag "Nemo" links to weather.com.

http://www.forextv.com/forex-news-story/why-are-winter-storms-like-nemo-named-hint-web-traffic