Is this a joke?: The builders of the Sen. Marco Rubio brand. [View all]
BY ALEX LEARY AND ADAM C. SMITH
TAMPA BAY TIMES
WASHINGTON -- Sen. Marco Rubio is on a breathless rise, a testament to his political skill and demographic appeal that last week saw him delivering the Republican State of the Union response and appearing on the cover of Time as “The Republican Savior.”
But behind the scenes is a relentless, methodical effort to build the Rubio brand, aided by a team of strategists and media handlers positioning the 41-year-old Floridian for an expected presidential run.
They include members of Rubio’s Senate staff and presidential campaign veterans who work for the political committee Rubio formed ostensibly to help elect other conservatives.
Instead the Reclaim America PAC has focused on consultants and building a national fundraising network. Last year, his PAC spent more than $1.7 million, with the vast majority going toward staff and fundraising, and about $110,000 going to other candidates, according to the Center for Responsive Politics.
“It connotes a machine, someone who is grooming his image for a jump to higher position,” said the center’s executive director Sheila Krumholz.
Read more here: http://www.miamiherald.com/2013/02/17/3240362/the-builders-of-the-sen-marco.html#storylink=cpy
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