Best Buy Says It Has Killed 'Showrooming' For Good

[MADem]

146. Well, the point that I am making is that there's two tier pricing happening here.

The tech savvy person can get that great Amazon price at Best Buy because he has a smartphone.

Granny, who is more likely to be a repeat customer at the Best Buy and give more cash to the place than old window shopper Tech Savvy will (she'll need a new radio and a microwave one day, perhaps, along with that tee vee) gets fucked because she doesn't have a smartphone or a tablet or a computer, and she thinks that Amazon is a river in Brazil.

Why not just use the Macy's - Gimbel's "Miracle" model? WORK towards it. Businesses are crying that their Big Boxes are going away, but they make no effort to appeal to their largest ready-and-willing market--the Boomers and Elders--who understand the Big Box paradigm and are comfortable using it. They grew up with it, it's not strange, it's standard.

Instead, they chase the "kids" who ARE more comfortable buying online, like they're going to convince them to be loyal "just because,"-- and fuck the geezers. It's just not a smart business model. Or a sustainable one. Being better to Boomers and Geezers would give them time (and money) to figure out how to meld their online and brick/mortar presence in a more compelling fashion to snag the kids and earn their repeat business and loyalty in the future.

They could do better. They could develop economies in other areas to make a "best price" paradigm happen--hell, lower those idiotically high ceilings a few feet--the savings in heat and cooling alone across a nation's worth of stores could probably compensate entirely for the price differentials.