General Discussion
In reply to the discussion: Best Buy Says It Has Killed 'Showrooming' For Good [View all]Spike89
(1,569 posts)Because we have a built in example, I'll use it. Last week, "Granny" goes to Best Buy because that is what Granny does. She buys a 32" TV for $400. A "kid" goes into Best Buy last week, sees that the $400 TV is perfectly acceptable, then goes home and orders it online from Amazon for $350.
Granny loses and has no recourse. Best Buy loses the 2nd sale AND had to pay some money for the sales help/store maintenance that showed the "kid" the TV he/she bought elsewhere. Only the "kid" comes out of this a real winner. It is a true 2-tier pricing scenario, if not a textbook definition.
Under the new paradigm, Granny probably fares no better, BUT she might if one of her kids clues her in to ask. Best Buy has a good chance of making both sales. There is no difference for the "kid" except he/she gets to carry the TV home immediately.
It isn't the perfect world (Best Buy can't do this if everyone asks for the online price), but it is maybe a bit better. It isn't worse.