Ikea official: I'd still eat our Swedish meatballs [View all]
Ikea official: I'd still eat our Swedish meatballs
While the discovery of horsemeat in Ikea's Swedish meatballs may put consumers off the iconic staple of everyman Swedish cuisine, it's unlikely to do any long term damage to Ikea's or Sweden's brand.
Ikea, most famous for its flatpack furniture, was caught flatfooted when it was dragged into Europe's ongoing horsemeat scandal on Monday.
"It came as a surprise to us," Ikea spokeswoman Anna Pilkrona-Godden told The Local following reports that food inspectors had found traces of horsemeat in frozen meatballs destined for sale in an Ikea store in the Czech Republic.
"We are treating the matter with the utmost seriousness. The quality of all our products is a top priority."
Shortly after news emerged that Ikea-brand meatballs had been shown to contain horsemeat, the Swedish furniture giant halted meatball sales across Sweden and in 14 other countries across Europe.
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When asked whether she would eat Ikea's Swedish meatballs, Pilkrona-Godden answered in the affirmative.
"Yes, I think I would. I feel totally confident about them," she said.
http://www.thelocal.se/46400/20130225/#.USutjDfyCSo
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