Women Don't Like Buying Cars Made In Detroit [View all]

[FarCenter]

The bad news for the Big Three is that roughly 39 percent of new cars sold are sold to women — a figure that's ticking up about half a percentage point each year. (Among minority shoppers, the number creeps closer to 50 percent.) And even when a man's name appears on a vehicle's registration, there's a good chance that a woman had a hand in picking out the car: women influence 80 percent of today's auto purchases.

Making things worse is the fact that more women in the U.S. have driver's licenses than men. And that trend doesn't show any sign of reversing.

Research firm R.L. Polk recently looked at sales data to determine which brands were popular among female shoppers. The top spot went to MINI, which sells nearly 49 percent of its cars to women. Kia, Nissan, Honda, and Fiat rounded out the top five.

No domestic automaker broke the top ten, and only Buick fared better than the industry average. (To be fair, some brands like Ford are at a disadvantage on surveys like this because they sell huge volumes of pickup trucks, which are disproportionately favored by men. However, even with truck sales factored out of the equation, Detroit still trails its foreign rivals in selling to female shoppers.)

http://www.businessinsider.com/women-buying-cars-from-detroit-2013-3