General Discussion
In reply to the discussion: Are moms to blame for Mattel’s stagnant Hot Wheels sales? [View all]SoCalDem
(103,856 posts)Our now grown sons still have their some of their cars..
Toy cars need space & time to be played with.. They require time to imagine..
Time & space is a commodity these days.
Many young boys are raised in someone else's home or in an official daycare center where personal toys (especially easily lost small toys) are not used much these days..
My boys had lots of time to "play cars", and the whole house was their "racetrack"..as was the deck & yard.. (We probably lost lots of cars to "the yard"
.
Kids are schlepped to activity to activity , where their time is planned down to the minute, and then it's back in the car.
Unplanned/unstructured playtime is when boys "play cars"..and they usually need playmates to do that.
With a gazillion toys to choose from, it's not surprising that other toys have taken their place alongside cars..
Our boys liked both (we still have Masters of the Universe stuff in storage for our 33 yr old
, but they preferred bike riding and playing outdoors more..