General Discussion
In reply to the discussion: Why I Find Big Ed's Demotion To Weekends Troubling [View all]alp227
(33,383 posts)I think that MSNBC at least will occupy a niche of programming for those who would rather not watch Fox non-News, the recycled prison shows/"To Catch a Predator" shows from 2004, 05, 06 whenever, reality show marathons on MTV/all the other channels that weren't supposed to have reality TV, etc. Plus from what I'm reading, Ed's new weekend show is going to have a longform journalism format, kind of a 60 Minutes for working Americans, rather than the generic news/commentary/interview format of Ed's old show/the other MSNBC primetime shows.
But in this era I do observe that corporate media wants to de-geriafy (can't come up with a real word, just made that up on the spot) the primetime. The 45 and under demographic brings in the most ad revenue. Thus that's why so much of the media you might notice is aimed towards 45-and-unders like me (I'm 22). I've noticed that ABC, CBS, NBC, etc. always have younger-looking folks hosting the news shows...contrast that from the Jennings/Rather/Brokaw days of 10 years ago, it's like gray hair gets one purged from major hosting gigs, save for Charlie Rose on the revived CBS This Morning.