General Discussion
In reply to the discussion: "90% of the guns in America are owned by White people in the suburbs." [View all]laundry_queen
(8,646 posts)and yes, it has become a science. Marketing basically studies and researches how many ways they can brainwash you into thinking you need/want something. A big part of marketing is choosing the right target market at which to direct your advertising dollars. This way you get more bang (pardon the pun) for your buck. If gun manufacturers are not targeting non-white markets, it's a pretty big indication that there is not a market to be had amongst non-whites, or at least not a significant enough of a market to warrant spending any advertising dollars on trying to sell guns to non-whites. It's pretty simple, actually. Marketing is ruthless in knowing their target market inside out, and boy do they know terrified white guys in the 'burbs - keep it in mind next time you see a gun ad. Watch who it is targeting. It's not urban black guys, that's for sure.