Do you think the Komen Foundation didn't expect or vastly underestimated the uproar/backlash?

[justiceischeap]

13. Unfortunately, some folks end up buying their own hype

What they've managed to do is guarantee that their brand will be tarnished if not ruined. Reporters will dig and dig and find every dirty little secret because I bet people secretly hate that pink ribbon. I know I do.

If, as a woman, I ever get breast cancer and someone tries feminizing my disease by bombarding me with pink ribbons, teddy bears, wrist bands, and 'welcome to the sisterhood' rites of passage BS, I think I'll hit someone--or start my own angry feminist organization. I don't like how the Komen Foundation has corporatized breast cancer and I think there's so much awareness now, people tune out the pink noise.

The color has become, it seems, synonymous with any woman who has any kind of cancer. My mom recently went through chemo for SKIN cancer and was given a pink band in her little 'encouragement' packet. I probably shouldn't post that though, because the Komen Foundation may sue the hospital that hands them out because pink is their brand... which makes me wonder if they've entertained the idea of suing P!nk because of her stage name? I'd like to see that, I'm sure she'd have some choice words for them.